Leveraging CRM Automation revitalizing business capabilities over the past few years to achieve the utmost filtration in marketing and sales funnels to channel and retain their customers.
More information, communication, and production technologies have helped marketers come closer to their customers. AI provides businesses with a deep understanding of the sales cycle, correlates their marketing strategies, and spends to attain results. A recent study by Forbes Insights and Quantcast found that integrating their CRM automation software with AI-enabled marketers increases their sales by 52%, increases their customer retention by 51%, and success at new product launches by 49%.
Artificial intelligence in CRM: Benefits
Many businesses embed AI at the core to automate existing software to send personalized content, provide enhanced customer support, and perform predictive analytics for customer insights. While AI helps in improving customer segmentation, it also empowers companies with augmented and virtual reality, facial recognition, visual search, etc. And enhances the personalized channel experiences. For instance, marketers are using AI to automate interactions on social media and other sales channels to gain more value than competitors.
Implementing AI will enable your CRM automation software to mitigate repetitive tasks and human errors to enhance speed. While the reasons for implementing AI-powered CRM automation are manifold, let’s look at some of them:
1. Effective Data Management
With vast data pools on customer tastes, preferences, demographics and geographics, purchase history, etc, it becomes a laborious task to harness such data volumes and extract actionable insights to strategize marketing and sales campaigns. With AI, it becomes a seamless task to conceive, plan, create, implement, track, analyze, and review all the marketing campaigns at one location. Automating CRM brings all data channels to one point for effective and seamless management.
2. Virtual Customer Assistance
Customer service automation enhances the capabilities of a business and provides more help to greatly reduce the manual required for supporting the customers. Upgrading customers interaction systems with Chabot powered by AI, customer self-service (by upgrading to a FAQ page or a knowledge base), Integrating automated responses API, and case routing when a customer creates a new ticket are most effective when used in contact with humans, rather than a sole replacement.
3. Optimized Data Analytics
With the changing tastes and preferences of customers, new data keeps generating. Machine Learning models predict these dynamic changes by analyzing historical data and provide real-time data intelligence and predictions on supply chain logistics, demand, and supply management, product recommendations, customer engagement, etc.
4. New Application Development
With the advent state of the art technologies, there are numerous ways to handle customer interaction and support channels, and turn them into opportunities for future growth. Being Artificial intelligence and CRM integration perfect solutions, a business can build and develop tailor-made applications to identify user needs and behavior. Hence it’s beneficial in the sales and marketing sector. Integration AI along with data analysis applications provides results development team can use that for building various applications to boost conversion rates and also assure customer satisfaction.
5. Automated Data Capturing
With vast data pools on customer tastes, preferences, demographics and geographics, purchase history, etc, it becomes a difficult task to harness such data volumes and extract actionable insights to strategize marketing campaigns. With AI, it becomes a seamless task to conceive, plan, create, implement, track, analyze, and review all the marketing campaigns at one location.
With the advancement in data sets, integration, and machine learning capabilities, there are favorable opportunities for the technology to get advanced. Almost all technology vendors are planning AI with all possible technology implementations to cover and automate business niches. And leveraging AI capabilities can accurately predict customer needs, optimize marketing strategies, act as a virtual assistant, and can transform businesses to think beyond cloud solutions for effective AI-powered CRM.
If you need any help with idea validation, proof-of-concept, Data Science consulting, large-scale AI implementation, Big Data Engineering, or a creative solution for your Data. You are at the right place.
Talk to our experts