Roles and Responsibilities
Should have excellent written and oral English skills and be able to write authentic technical and marketing content related to the Software development field mainly.
Manage and grow the digital marketing side of the business.
Focus on Website, Content, Social Media and help build a strong brand.
Work with consultants, content writers, other digital marketing specialists to generate leads and grow business
Hire, and manage resources.
Develop and lead digital marketing strategy for in-bound marketing and out-bound marketing.
Lead email marketing.
Work with content writers, designers, SEO analysts to achieve thought leadership and rank high in Google.
Must be a hands-on expert in all aspects of digital marketing.
Must have used marketing automation tools like hubspot, mailchimp, etc.
Desired Candidate Profile
Previous experience of working for a software product company.
B2B Software industry experience is a must.
Excellent English skills – written, oral, reading, and listening.
Must have very good communication skills.
Fast learner.
Experience: 2 – 4 years